Marketing strategy of Oracle Ireland in the B2B environment.

Marketing strategy of Oracle Ireland in the B2B environment.

Our case study serves to assist Oracle Ireland in their new direction by analyzing marketing trends of this segment that emerges in the historical sales data for two fiscal years. We have complemented the data analysis with qualitative studies conducted on interviews with Oracle’s key personnel and...

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Main Authors: Lim, Chern Chern., Ng, Seok Yee., Soh, Radiana Ling Li., Tan, Wei Wei.
Other Authors: Sangwan, Sunanda
Format: Theses and Dissertations
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/7468
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-7468
record_format dspace
spelling sg-ntu-dr.10356-74682024-01-12T10:19:52Z Marketing strategy of Oracle Ireland in the B2B environment. Lim, Chern Chern. Ng, Seok Yee. Soh, Radiana Ling Li. Tan, Wei Wei. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing Our case study serves to assist Oracle Ireland in their new direction by analyzing marketing trends of this segment that emerges in the historical sales data for two fiscal years. We have complemented the data analysis with qualitative studies conducted on interviews with Oracle’s key personnel and research conducted via the Internet. Master of Business Administration 2008-09-18T07:46:06Z 2008-09-18T07:46:06Z 2003 2003 Thesis http://hdl.handle.net/10356/7468 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Lim, Chern Chern.
Ng, Seok Yee.
Soh, Radiana Ling Li.
Tan, Wei Wei.
Marketing strategy of Oracle Ireland in the B2B environment.
description Our case study serves to assist Oracle Ireland in their new direction by analyzing marketing trends of this segment that emerges in the historical sales data for two fiscal years. We have complemented the data analysis with qualitative studies conducted on interviews with Oracle’s key personnel and research conducted via the Internet.
author2 Sangwan, Sunanda
author_facet Sangwan, Sunanda
Lim, Chern Chern.
Ng, Seok Yee.
Soh, Radiana Ling Li.
Tan, Wei Wei.
format Theses and Dissertations
author Lim, Chern Chern.
Ng, Seok Yee.
Soh, Radiana Ling Li.
Tan, Wei Wei.
author_sort Lim, Chern Chern.
title Marketing strategy of Oracle Ireland in the B2B environment.
title_short Marketing strategy of Oracle Ireland in the B2B environment.
title_full Marketing strategy of Oracle Ireland in the B2B environment.
title_fullStr Marketing strategy of Oracle Ireland in the B2B environment.
title_full_unstemmed Marketing strategy of Oracle Ireland in the B2B environment.
title_sort marketing strategy of oracle ireland in the b2b environment.
publishDate 2008
url http://hdl.handle.net/10356/7468
_version_ 1789483044202086400

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