Marketing strategy of Oracle Ireland in the B2B environment.

• Main Authors: Lim, Chern Chern., Ng, Seok Yee., Soh, Radiana Ling Li., Tan, Wei Wei.
• Other Authors: Sangwan, Sunanda
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/7468
• Institution: Nanyang Technological University

Our case study serves to assist Oracle Ireland in their new direction by analyzing marketing trends of this segment that emerges in the historical sales data for two fiscal years. We have complemented the data analysis with qualitative studies conducted on interviews with Oracle’s key personnel and...