Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
This study examines it there is any difference in the effectiveness of comparative advertisements between Westerners and Easterners as a result.
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| Main Authors: | , |
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| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7485 |
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