Institutional glocal branding strategies with a special focus on : emerging markets.

The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisat...

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Bibliographic Details
Main Author:	Meghna Pant.
Other Authors:	Gopalkrishnan, Vivekanand
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/7564
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7564
record_format	dspace
spelling	sg-ntu-dr.10356-75642024-01-12T10:10:30Z Institutional glocal branding strategies with a special focus on : emerging markets. Meghna Pant. Gopalkrishnan, Vivekanand Nanyang Business School DRNTU::Business::Advertising::Product The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisation of brands. Master of Business Administration 2008-09-18T07:47:25Z 2008-09-18T07:47:25Z 2004 2004 Thesis http://hdl.handle.net/10356/7564 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Meghna Pant. Institutional glocal branding strategies with a special focus on : emerging markets.
description	The purpose of this dissertation is to analyse the advantages for companies to use a glocal branding strategy for their well-established institutional brands. The theoretical analysis is based on David Aaker's models of branding and on articles, journals and books covering the internationalisation of brands.
author2	Gopalkrishnan, Vivekanand
author_facet	Gopalkrishnan, Vivekanand Meghna Pant.
format	Theses and Dissertations
author	Meghna Pant.
author_sort	Meghna Pant.
title	Institutional glocal branding strategies with a special focus on : emerging markets.
title_short	Institutional glocal branding strategies with a special focus on : emerging markets.
title_full	Institutional glocal branding strategies with a special focus on : emerging markets.
title_fullStr	Institutional glocal branding strategies with a special focus on : emerging markets.
title_full_unstemmed	Institutional glocal branding strategies with a special focus on : emerging markets.
title_sort	institutional glocal branding strategies with a special focus on : emerging markets.
publishDate	2008
url	http://hdl.handle.net/10356/7564
_version_	1789482927431614464

Institutional glocal branding strategies with a special focus on : emerging markets.

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