The influence of spokesperson achievement on consumer goal pursuit : a dual-mechanism perspective
While highly successful spokespersons are ubiquitous in the marketplace, ordinary ones with lower domain achievements are increasingly being featured in sports and fitness-related marketing communication campaigns. This research involves exploring this emerging trend by examining how the spokesperso...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Thesis-Doctor of Philosophy |
| 語言: | English |
| 出版: |
Nanyang Technological University
2018
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/75733 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |
成為第一個發表評論!