Evaluation of information sources in marketing : a study of business buyers in Singapore.

• المؤلف الرئيسي: Purnima Kamath.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Advertising::Advertising method
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7623

One of the challenges facing marketing managers in international markets is how best to carry their sales messages to the decision-makers who make the purchase decisions. An excellent product can never be successful in the marketplace if its benefits are not communicated effectively to target consum...