A study of bank switching barriers in Singapore.
In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effe...
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7681 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effect of convenience on repurchase intentions is significant, whereas the main effects… |
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