A study of bank switching barriers in Singapore.
In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effe...
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2008
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sg-ntu-dr.10356-76812024-01-12T10:19:41Z A study of bank switching barriers in Singapore. Tan, Cheon Kheong. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance::Banking In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effect of convenience on repurchase intentions is significant, whereas the main effects… Master of Business Administration 2008-09-18T07:49:35Z 2008-09-18T07:49:35Z 2002 2002 Thesis http://hdl.handle.net/10356/7681 en Nanyang Technological University 81 p. application/pdf |
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Singapore Singapore |
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DRNTU::Business::Finance::Banking |
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DRNTU::Business::Finance::Banking Tan, Cheon Kheong. A study of bank switching barriers in Singapore. |
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In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effect of convenience on repurchase intentions is significant, whereas the main effects… |
author2 |
Gerrard, Philip |
author_facet |
Gerrard, Philip Tan, Cheon Kheong. |
format |
Theses and Dissertations |
author |
Tan, Cheon Kheong. |
author_sort |
Tan, Cheon Kheong. |
title |
A study of bank switching barriers in Singapore. |
title_short |
A study of bank switching barriers in Singapore. |
title_full |
A study of bank switching barriers in Singapore. |
title_fullStr |
A study of bank switching barriers in Singapore. |
title_full_unstemmed |
A study of bank switching barriers in Singapore. |
title_sort |
study of bank switching barriers in singapore. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/7681 |
_version_ |
1789483046681968640 |