A study of bank switching barriers in Singapore.

In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effe...

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Main Author: Tan, Cheon Kheong.
Other Authors: Gerrard, Philip
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7681
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-76812024-01-12T10:19:41Z A study of bank switching barriers in Singapore. Tan, Cheon Kheong. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance::Banking In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effect of convenience on repurchase intentions is significant, whereas the main effects… Master of Business Administration 2008-09-18T07:49:35Z 2008-09-18T07:49:35Z 2002 2002 Thesis http://hdl.handle.net/10356/7681 en Nanyang Technological University 81 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Finance::Banking
spellingShingle DRNTU::Business::Finance::Banking
Tan, Cheon Kheong.
A study of bank switching barriers in Singapore.
description In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. The results reveal that the main effect of convenience on repurchase intentions is significant, whereas the main effects…
author2 Gerrard, Philip
author_facet Gerrard, Philip
Tan, Cheon Kheong.
format Theses and Dissertations
author Tan, Cheon Kheong.
author_sort Tan, Cheon Kheong.
title A study of bank switching barriers in Singapore.
title_short A study of bank switching barriers in Singapore.
title_full A study of bank switching barriers in Singapore.
title_fullStr A study of bank switching barriers in Singapore.
title_full_unstemmed A study of bank switching barriers in Singapore.
title_sort study of bank switching barriers in singapore.
publishDate 2008
url http://hdl.handle.net/10356/7681
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