Exploring hedonic purchase behaviors : essays on impulse buying behaviour

• المؤلف الرئيسي: Piyush, Sharma
• مؤلفون آخرون: Roger Marshall
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/7717

A central question in consumer research is how consumers make purchase decisions. Prior research has highlighted a need to explore the relationships between scales representing different forms of purchase behavior to yield insights into the structure of purchase-related personality traits and help u...