Exploring hedonic purchase behaviors : essays on impulse buying behaviour
A central question in consumer research is how consumers make purchase decisions. Prior research has highlighted a need to explore the relationships between scales representing different forms of purchase behavior to yield insights into the structure of purchase-related personality traits and help u...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | https://hdl.handle.net/10356/7717 |
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| Institution: | Nanyang Technological University |
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