The influence of collectivism and individualism on consumer complaint behaviour

The influence of collectivism and individualism on consumer complaint behaviour

In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, custome...

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Bibliographic Details
Main Authors: Dewitt, Thomas Scott, Barkathunnisha
Other Authors: Marshall, Roger
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/7729
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-7729
record_format dspace
spelling sg-ntu-dr.10356-77292024-01-12T10:31:33Z The influence of collectivism and individualism on consumer complaint behaviour Dewitt, Thomas Scott Barkathunnisha Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, customer loyalty and firm profit. Master of Business Administration (Nanyang Fellows) 2008-09-18T07:50:22Z 2008-09-18T07:50:22Z 2000 2000 Thesis http://hdl.handle.net/10356/7729 en Nanyang Technological University 74 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Dewitt, Thomas Scott
Barkathunnisha
The influence of collectivism and individualism on consumer complaint behaviour
description In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, customer loyalty and firm profit.
author2 Marshall, Roger
author_facet Marshall, Roger
Dewitt, Thomas Scott
Barkathunnisha
format Theses and Dissertations
author Dewitt, Thomas Scott
Barkathunnisha
author_sort Dewitt, Thomas Scott
title The influence of collectivism and individualism on consumer complaint behaviour
title_short The influence of collectivism and individualism on consumer complaint behaviour
title_full The influence of collectivism and individualism on consumer complaint behaviour
title_fullStr The influence of collectivism and individualism on consumer complaint behaviour
title_full_unstemmed The influence of collectivism and individualism on consumer complaint behaviour
title_sort influence of collectivism and individualism on consumer complaint behaviour
publishDate 2008
url http://hdl.handle.net/10356/7729
_version_ 1789483218750144512

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