The influence of collectivism and individualism on consumer complaint behaviour
In an age of mature markets and competitive environment, many companies are investing in maintaining a loyal customer base. Customer satisfaction is increasingly becoming a key component in companies business strategies due to its potential impact on word-of-mouth, repeat-purchase behaviour, custome...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7729 |
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| Institution: | Nanyang Technological University |
| Language: | English |