Preliminary model of the association between relationship strength and customer retention.
A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C).
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/7792 |
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| Institution: | Nanyang Technological University |
| Summary: | A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C). |
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