Preliminary model of the association between relationship strength and customer retention.

A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C).

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Bibliographic Details
Main Author:	Wong, Jimmy Shiang Yang.
Other Authors:	Marshall, Roger
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/7792
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7792
record_format	dspace
spelling	sg-ntu-dr.10356-77922024-01-12T10:09:46Z Preliminary model of the association between relationship strength and customer retention. Wong, Jimmy Shiang Yang. Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Consumer behavior A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C). Master of Business Administration 2008-09-18T07:51:21Z 2008-09-18T07:51:21Z 2005 2005 Thesis http://hdl.handle.net/10356/7792 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Wong, Jimmy Shiang Yang. Preliminary model of the association between relationship strength and customer retention.
description	A preliminary model to measure the association between relationship strength and customer retention which is further tested in two business environments, Business-to-business (B2B) and Business-to-consumer (B2C).
author2	Marshall, Roger
author_facet	Marshall, Roger Wong, Jimmy Shiang Yang.
format	Theses and Dissertations
author	Wong, Jimmy Shiang Yang.
author_sort	Wong, Jimmy Shiang Yang.
title	Preliminary model of the association between relationship strength and customer retention.
title_short	Preliminary model of the association between relationship strength and customer retention.
title_full	Preliminary model of the association between relationship strength and customer retention.
title_fullStr	Preliminary model of the association between relationship strength and customer retention.
title_full_unstemmed	Preliminary model of the association between relationship strength and customer retention.
title_sort	preliminary model of the association between relationship strength and customer retention.
publishDate	2008
url	http://hdl.handle.net/10356/7792
_version_	1789482909776740352

Preliminary model of the association between relationship strength and customer retention.

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