The impact of product delay and recall announcements on firm performance.
Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sale...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7845 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sales and credibility. |
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