The impact of product delay and recall announcements on firm performance.
Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sale...
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| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/7845 |
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sg-ntu-dr.10356-78452024-01-12T10:29:56Z The impact of product delay and recall announcements on firm performance. Yeo, Elaine Hui Ling. Yeo, Pei Hoon. Ho, Kim Wai Nanyang Business School DRNTU::Business::Public relations::Issues management Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sales and credibility. Master of Business Administration (Banking & Finance) 2008-09-18T07:52:09Z 2008-09-18T07:52:09Z 2002 2002 Thesis http://hdl.handle.net/10356/7845 en Nanyang Technological University 94 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Public relations::Issues management |
| spellingShingle |
DRNTU::Business::Public relations::Issues management Yeo, Elaine Hui Ling. Yeo, Pei Hoon. The impact of product delay and recall announcements on firm performance. |
| description |
Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sales and credibility. |
| author2 |
Ho, Kim Wai |
| author_facet |
Ho, Kim Wai Yeo, Elaine Hui Ling. Yeo, Pei Hoon. |
| format |
Theses and Dissertations |
| author |
Yeo, Elaine Hui Ling. Yeo, Pei Hoon. |
| author_sort |
Yeo, Elaine Hui Ling. |
| title |
The impact of product delay and recall announcements on firm performance. |
| title_short |
The impact of product delay and recall announcements on firm performance. |
| title_full |
The impact of product delay and recall announcements on firm performance. |
| title_fullStr |
The impact of product delay and recall announcements on firm performance. |
| title_full_unstemmed |
The impact of product delay and recall announcements on firm performance. |
| title_sort |
impact of product delay and recall announcements on firm performance. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7845 |
| _version_ |
1789483199401820160 |