The impact of product delay and recall announcements on firm performance.

• Main Authors: Yeo, Elaine Hui Ling., Yeo, Pei Hoon.
• Other Authors: Ho, Kim Wai
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Public relations::Issues management
• Online Access: http://hdl.handle.net/10356/7845
• Institution: Nanyang Technological University

Existing research has shown that new product introduction announcements are efficient, timely and credible source of information to stakeholders, regarding a firm’s future product actions and strategies. However, by delaying product introduction or making product recall, a firm may risk loss in sale...