Sport fans’ behaviour : the relationship between nostalgia, team loyalty, attitude toward sponsors, and behavioural intentions
European football is one of the most popular sports in the world. Spectators enjoy football for the aspects of self-identity, socialisation, and rituals among other factors. These characteristics of football create an appropriate environment for nostalgia. Previous studies have found that nostalgia...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/78929 |
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| Institution: | Nanyang Technological University |
| Language: | English |