Sport fans’ behaviour : the relationship between nostalgia, team loyalty, attitude toward sponsors, and behavioural intentions

European football is one of the most popular sports in the world. Spectators enjoy football for the aspects of self-identity, socialisation, and rituals among other factors. These characteristics of football create an appropriate environment for nostalgia. Previous studies have found that nostalgia...

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Bibliographic Details
Main Author: Tan, Doreen Xiaofang
Other Authors: Cho Hee Tae
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/78929
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Institution: Nanyang Technological University
Language: English

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