Retail format strategy in China : the right mix or all mixed up?

• Main Authors: Akshat Shawla, Christian Rahnsch, Nguyen, Cuong Huu, Zoltan Farkashazi
• 其他作者: Heng, Michael Swee Hai
• 格式: Theses and Dissertations
• 出版: 2008
• 主題: DRNTU::Business::International business::Retail::Asia
• 在線閱讀: http://hdl.handle.net/10356/7910

Evaluate the format adaptation that Retailer A has carried out in China and to contrast it with the results of a recent study on retail format change strategies. It should add ideas to Retailer A’s current business plans based on Arieh Goldman’s study.