Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially

• Main Authors: Basu, Shankha, Savani, Krishna
• 其他作者: Nanyang Business School
• 格式: Article
• 語言: English
• 出版: 2017
• 主題: Choice architecture; Cognitive load
• 在線閱讀: https://hdl.handle.net/10356/80703; http://hdl.handle.net/10220/42193

This research examines an element of choice architecture that has received little attention—whether options are presented simultaneously or sequentially. Participants were more likely to choose dominating options when the options were presented simultaneously rather than sequentially, both when the...