Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially

• المؤلفون الرئيسيون: Basu, Shankha, Savani, Krishna
• مؤلفون آخرون: Nanyang Business School
• التنسيق: مقال
• اللغة: English
• منشور في: 2017
• الموضوعات: Choice architecture; Cognitive load
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/80703; http://hdl.handle.net/10220/42193

This research examines an element of choice architecture that has received little attention—whether options are presented simultaneously or sequentially. Participants were more likely to choose dominating options when the options were presented simultaneously rather than sequentially, both when the...