Consumer perceptions of sales promotions in the fast food industry.

An investigation on sales promotions in the fast food industry in Singapore circa 2001. Specific recommendations included.

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Bibliographic Details
Main Authors: Ng, Dylan Terntzer., Seow, Michelle., Singh, Allanjit.
Other Authors: Speece, Mark William
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8230
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8230
record_format dspace
spelling sg-ntu-dr.10356-82302023-05-19T07:23:14Z Consumer perceptions of sales promotions in the fast food industry. Ng, Dylan Terntzer. Seow, Michelle. Singh, Allanjit. Speece, Mark William Nanyang Business School DRNTU::Business::Industries and labor An investigation on sales promotions in the fast food industry in Singapore circa 2001. Specific recommendations included. 2008-09-24T07:18:50Z 2008-09-24T07:18:50Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/8230 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Ng, Dylan Terntzer.
Seow, Michelle.
Singh, Allanjit.
Consumer perceptions of sales promotions in the fast food industry.
description An investigation on sales promotions in the fast food industry in Singapore circa 2001. Specific recommendations included.
author2 Speece, Mark William
author_facet Speece, Mark William
Ng, Dylan Terntzer.
Seow, Michelle.
Singh, Allanjit.
format Final Year Project
author Ng, Dylan Terntzer.
Seow, Michelle.
Singh, Allanjit.
author_sort Ng, Dylan Terntzer.
title Consumer perceptions of sales promotions in the fast food industry.
title_short Consumer perceptions of sales promotions in the fast food industry.
title_full Consumer perceptions of sales promotions in the fast food industry.
title_fullStr Consumer perceptions of sales promotions in the fast food industry.
title_full_unstemmed Consumer perceptions of sales promotions in the fast food industry.
title_sort consumer perceptions of sales promotions in the fast food industry.
publishDate 2008
url http://hdl.handle.net/10356/8230
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