Consumer perceptions of sales promotions in the fast food industry.
An investigation on sales promotions in the fast food industry in Singapore circa 2001. Specific recommendations included.
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Main Authors: | Ng, Dylan Terntzer., Seow, Michelle., Singh, Allanjit. |
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Other Authors: | Speece, Mark William |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8230 |
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Institution: | Nanyang Technological University |
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