Framing effect : differences in cognitive ability.

• Main Authors: Ng, Chor Hong., Tan, Ling Ching., Tay, Mei Choo.
• Other Authors: Li, Shu
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Decision making
• Online Access: http://hdl.handle.net/10356/8330
• Institution: Nanyang Technological University

This study explores how differences in cognitive ability can affect the vulnerability of individuals to framing effects. Individuals with better GCE 'O' Level results are more susceptible to framing bias according to our study.