Evaluation of distribution strategies for the personal computers industry.

Evaluation of distribution strategies for the personal computers industry.

This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the...

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Main Authors: Chua, Hui Hoon., Lim, Joseph Sey Yong., Tian, Hui Peng.
Other Authors: Bhatnagar, Rohit
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Goods distribution
Online Access:http://hdl.handle.net/10356/8396
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8396
record_format dspace
spelling sg-ntu-dr.10356-83962023-05-19T05:44:54Z Evaluation of distribution strategies for the personal computers industry. Chua, Hui Hoon. Lim, Joseph Sey Yong. Tian, Hui Peng. Bhatnagar, Rohit Nanyang Business School DRNTU::Business::Marketing::Goods distribution This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the direct distribution strategy has a lower overall cost. 2008-09-24T07:20:37Z 2008-09-24T07:20:37Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8396 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Goods distribution
spellingShingle DRNTU::Business::Marketing::Goods distribution
Chua, Hui Hoon.
Lim, Joseph Sey Yong.
Tian, Hui Peng.
Evaluation of distribution strategies for the personal computers industry.
description This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the direct distribution strategy has a lower overall cost.
author2 Bhatnagar, Rohit
author_facet Bhatnagar, Rohit
Chua, Hui Hoon.
Lim, Joseph Sey Yong.
Tian, Hui Peng.
format Final Year Project
author Chua, Hui Hoon.
Lim, Joseph Sey Yong.
Tian, Hui Peng.
author_sort Chua, Hui Hoon.
title Evaluation of distribution strategies for the personal computers industry.
title_short Evaluation of distribution strategies for the personal computers industry.
title_full Evaluation of distribution strategies for the personal computers industry.
title_fullStr Evaluation of distribution strategies for the personal computers industry.
title_full_unstemmed Evaluation of distribution strategies for the personal computers industry.
title_sort evaluation of distribution strategies for the personal computers industry.
publishDate 2008
url http://hdl.handle.net/10356/8396
_version_ 1770566891315658752

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