Evaluation of distribution strategies for the personal computers industry.

• Main Authors: Chua, Hui Hoon., Lim, Joseph Sey Yong., Tian, Hui Peng.
• Other Authors: Bhatnagar, Rohit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Goods distribution
• Online Access: http://hdl.handle.net/10356/8396
• Institution: Nanyang Technological University

This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the...