How customers respond to bank problems : an exploratory study.

How customers respond to bank problems : an exploratory study.

Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.

Saved in:
Bibliographic Details
Main Authors: Oh, Soo Cheng., Tan, Hwee Cheng., Yap, Hong Leong.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Finance::Banking
Online Access:http://hdl.handle.net/10356/8398
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.

Similar Items