How customers respond to bank problems : an exploratory study.
Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.
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Main Authors: | Oh, Soo Cheng., Tan, Hwee Cheng., Yap, Hong Leong. |
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Other Authors: | Gerrard, Philip |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/8398 |
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Institution: | Nanyang Technological University |
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