How customers respond to bank problems : an exploratory study.

Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.

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Bibliographic Details
Main Authors:	Oh, Soo Cheng., Tan, Hwee Cheng., Yap, Hong Leong.
Other Authors:	Gerrard, Philip
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
Online Access:	http://hdl.handle.net/10356/8398
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-83982023-05-19T05:45:01Z How customers respond to bank problems : an exploratory study. Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong. Gerrard, Philip Nanyang Business School DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks. 2008-09-24T07:20:40Z 2008-09-24T07:20:40Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8398 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking
spellingShingle	DRNTU::Business::Marketing::Consumer behavior DRNTU::Business::Finance::Banking Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong. How customers respond to bank problems : an exploratory study.
description	Bank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.
author2	Gerrard, Philip
author_facet	Gerrard, Philip Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong.
format	Final Year Project
author	Oh, Soo Cheng. Tan, Hwee Cheng. Yap, Hong Leong.
author_sort	Oh, Soo Cheng.
title	How customers respond to bank problems : an exploratory study.
title_short	How customers respond to bank problems : an exploratory study.
title_full	How customers respond to bank problems : an exploratory study.
title_fullStr	How customers respond to bank problems : an exploratory study.
title_full_unstemmed	How customers respond to bank problems : an exploratory study.
title_sort	how customers respond to bank problems : an exploratory study.
publishDate	2008
url	http://hdl.handle.net/10356/8398
_version_	1770567652115218432

How customers respond to bank problems : an exploratory study.

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