Potential of wireless application protocol (WAP) as an advertising media.

The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry.

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Bibliographic Details
Main Authors:	Loh, Joo Ling., Tan, Swee Yau., Soh, Sin Sin.
Other Authors:	Sangwan, Sunanda
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/8405
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8405
record_format	dspace
spelling	sg-ntu-dr.10356-84052023-05-19T06:09:01Z Potential of wireless application protocol (WAP) as an advertising media. Loh, Joo Ling. Tan, Swee Yau. Soh, Sin Sin. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising::Advertising method The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry. 2008-09-24T07:21:01Z 2008-09-24T07:21:01Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8405 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Loh, Joo Ling. Tan, Swee Yau. Soh, Sin Sin. Potential of wireless application protocol (WAP) as an advertising media.
description	The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry.
author2	Sangwan, Sunanda
author_facet	Sangwan, Sunanda Loh, Joo Ling. Tan, Swee Yau. Soh, Sin Sin.
format	Final Year Project
author	Loh, Joo Ling. Tan, Swee Yau. Soh, Sin Sin.
author_sort	Loh, Joo Ling.
title	Potential of wireless application protocol (WAP) as an advertising media.
title_short	Potential of wireless application protocol (WAP) as an advertising media.
title_full	Potential of wireless application protocol (WAP) as an advertising media.
title_fullStr	Potential of wireless application protocol (WAP) as an advertising media.
title_full_unstemmed	Potential of wireless application protocol (WAP) as an advertising media.
title_sort	potential of wireless application protocol (wap) as an advertising media.
publishDate	2008
url	http://hdl.handle.net/10356/8405
_version_	1770565700992106496

Potential of wireless application protocol (WAP) as an advertising media.

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