Potential of wireless application protocol (WAP) as an advertising media.

• Main Authors: Loh, Joo Ling., Tan, Swee Yau., Soh, Sin Sin.
• Other Authors: Sangwan, Sunanda
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Advertising method
• Online Access: http://hdl.handle.net/10356/8405
• Institution: Nanyang Technological University

The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry.