Consumer online information acquisition and processing behaviour : a literature review

Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions.

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Bibliographic Details
Main Authors: Chen, Hui Yin, Wong, Sabrina Hui Xian, Yan, Elsie Yi Si
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8426
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8426
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spelling sg-ntu-dr.10356-84262023-05-19T03:30:03Z Consumer online information acquisition and processing behaviour : a literature review Chen, Hui Yin Wong, Sabrina Hui Xian Yan, Elsie Yi Si Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions. 2008-09-24T07:21:13Z 2008-09-24T07:21:13Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8426 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chen, Hui Yin
Wong, Sabrina Hui Xian
Yan, Elsie Yi Si
Consumer online information acquisition and processing behaviour : a literature review
description Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions.
author2 Sangwan, Sunanda
author_facet Sangwan, Sunanda
Chen, Hui Yin
Wong, Sabrina Hui Xian
Yan, Elsie Yi Si
format Final Year Project
author Chen, Hui Yin
Wong, Sabrina Hui Xian
Yan, Elsie Yi Si
author_sort Chen, Hui Yin
title Consumer online information acquisition and processing behaviour : a literature review
title_short Consumer online information acquisition and processing behaviour : a literature review
title_full Consumer online information acquisition and processing behaviour : a literature review
title_fullStr Consumer online information acquisition and processing behaviour : a literature review
title_full_unstemmed Consumer online information acquisition and processing behaviour : a literature review
title_sort consumer online information acquisition and processing behaviour : a literature review
publishDate 2008
url http://hdl.handle.net/10356/8426
_version_ 1770565386974003200