Consumer online information acquisition and processing behaviour : a literature review
Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions.
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2008
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Online Access: | http://hdl.handle.net/10356/8426 |
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sg-ntu-dr.10356-84262023-05-19T03:30:03Z Consumer online information acquisition and processing behaviour : a literature review Chen, Hui Yin Wong, Sabrina Hui Xian Yan, Elsie Yi Si Sangwan, Sunanda Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions. 2008-09-24T07:21:13Z 2008-09-24T07:21:13Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8426 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Consumer behavior Chen, Hui Yin Wong, Sabrina Hui Xian Yan, Elsie Yi Si Consumer online information acquisition and processing behaviour : a literature review |
description |
Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions. |
author2 |
Sangwan, Sunanda |
author_facet |
Sangwan, Sunanda Chen, Hui Yin Wong, Sabrina Hui Xian Yan, Elsie Yi Si |
format |
Final Year Project |
author |
Chen, Hui Yin Wong, Sabrina Hui Xian Yan, Elsie Yi Si |
author_sort |
Chen, Hui Yin |
title |
Consumer online information acquisition and processing behaviour : a literature review |
title_short |
Consumer online information acquisition and processing behaviour : a literature review |
title_full |
Consumer online information acquisition and processing behaviour : a literature review |
title_fullStr |
Consumer online information acquisition and processing behaviour : a literature review |
title_full_unstemmed |
Consumer online information acquisition and processing behaviour : a literature review |
title_sort |
consumer online information acquisition and processing behaviour : a literature review |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/8426 |
_version_ |
1770565386974003200 |