Consumer online information acquisition and processing behaviour : a literature review
Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions.
Saved in:
Main Authors: | Chen, Hui Yin, Wong, Sabrina Hui Xian, Yan, Elsie Yi Si |
---|---|
Other Authors: | Sangwan, Sunanda |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/8426 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Online buyer behaviour : a literature review.
by: Chong, Irene., et al.
Published: (2008) -
Literature review : online information-seeking behavior.
by: Chen, Shu Wen., et al.
Published: (2008) -
Effects of thumbnail sizes & shopping goals on online consumer behaviour.
by: Soh, Xiao Yun., et al.
Published: (2009) -
Influence of display of price on consumer behaviour.
by: Lee, Winnie Hoon Hui., et al.
Published: (2011) -
Consumer attitudes and behaviour towards online shopping : exploratory study
by: Kwan, Yen Ling, et al.
Published: (2008)