Consumer online information acquisition and processing behaviour : a literature review

Our objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions.

Saved in:
Bibliographic Details
Main Authors: Chen, Hui Yin, Wong, Sabrina Hui Xian, Yan, Elsie Yi Si
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8426
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University

Similar Items