Non-purchase regret.

Non-purchase regret.

This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.

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Bibliographic Details
Main Authors: Lim, Choon Lan., Ng, Lay Ling., Tan, Peng Peng.
Other Authors: Piron, Francis Maurice Valery
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8436
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Institution: Nanyang Technological University
Description
Summary:This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.

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