Non-purchase regret.

• Main Authors: Lim, Choon Lan., Ng, Lay Ling., Tan, Peng Peng.
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8436
• Institution: Nanyang Technological University

This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.