Non-purchase regret.

• المؤلفون الرئيسيون: Lim, Choon Lan., Ng, Lay Ling., Tan, Peng Peng.
• مؤلفون آخرون: Piron, Francis Maurice Valery
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8436

This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.