Non-purchase regret.

• Main Authors: Lim, Choon Lan., Ng, Lay Ling., Tan, Peng Peng.
• 其他作者: Piron, Francis Maurice Valery
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/8436
• 機構: Nanyang Technological University

This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.