A study of consumers' perceptions of supermarkets in Singapore : a store image study

A study of consumers' perceptions of supermarkets in Singapore : a store image study

This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, an...

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Bibliographic Details
Main Authors: Lai, Lan Fah, Ng, Chin Ling, Lau, Sharon Wen Yee
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8455
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Institution: Nanyang Technological University
Description
Summary:This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, and the image of two supermarkets in Singapore, namely Cold Storage and NTUC.

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