A study of consumers' perceptions of supermarkets in Singapore : a store image study

A study of consumers' perceptions of supermarkets in Singapore : a store image study

This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, an...

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Main Authors: Lai, Lan Fah, Ng, Chin Ling, Lau, Sharon Wen Yee
Other Authors: Low, Peter Issac Siow Siam
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8455
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8455
record_format dspace
spelling sg-ntu-dr.10356-84552023-05-19T05:41:38Z A study of consumers' perceptions of supermarkets in Singapore : a store image study Lai, Lan Fah Ng, Chin Ling Lau, Sharon Wen Yee Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, and the image of two supermarkets in Singapore, namely Cold Storage and NTUC. 2008-09-24T07:21:31Z 2008-09-24T07:21:31Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/8455 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lai, Lan Fah
Ng, Chin Ling
Lau, Sharon Wen Yee
A study of consumers' perceptions of supermarkets in Singapore : a store image study
description This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, and the image of two supermarkets in Singapore, namely Cold Storage and NTUC.
author2 Low, Peter Issac Siow Siam
author_facet Low, Peter Issac Siow Siam
Lai, Lan Fah
Ng, Chin Ling
Lau, Sharon Wen Yee
format Final Year Project
author Lai, Lan Fah
Ng, Chin Ling
Lau, Sharon Wen Yee
author_sort Lai, Lan Fah
title A study of consumers' perceptions of supermarkets in Singapore : a store image study
title_short A study of consumers' perceptions of supermarkets in Singapore : a store image study
title_full A study of consumers' perceptions of supermarkets in Singapore : a store image study
title_fullStr A study of consumers' perceptions of supermarkets in Singapore : a store image study
title_full_unstemmed A study of consumers' perceptions of supermarkets in Singapore : a store image study
title_sort study of consumers' perceptions of supermarkets in singapore : a store image study
publishDate 2008
url http://hdl.handle.net/10356/8455
_version_ 1770567583181832192

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