A study of consumers' perceptions of supermarkets in Singapore : a store image study

• Main Authors: Lai, Lan Fah, Ng, Chin Ling, Lau, Sharon Wen Yee
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8455
• Institution: Nanyang Technological University

This study examines the trend of consumers' perception of supermarkets' image in Singapore. It will cover the following areas: store image dimensions that are important to the Singaporean consumer, the relative importance of various aspects of store image to different consumer segments, an...