B2B e-marketplaces : a strategic positioning and resource-based perspective.

B2B e-marketplaces : a strategic positioning and resource-based perspective.

The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Inte...

Full description

Saved in:
Bibliographic Details
Main Authors: Chuah, Dennis Sing Ming., Chen, Andy Wei Yen., Lin, Ning Hong.
Other Authors: Soh, Christina Wai Lin
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::International business::Retail::Computer networks
Online Access:http://hdl.handle.net/10356/8474
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Internet Technology phenomenon.

Similar Items