B2B e-marketplaces : a strategic positioning and resource-based perspective.

• Main Authors: Chuah, Dennis Sing Ming., Chen, Andy Wei Yen., Lin, Ning Hong.
• Other Authors: Soh, Christina Wai Lin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Computer networks
• Online Access: http://hdl.handle.net/10356/8474
• Institution: Nanyang Technological University

The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Inte...