Public communication in the aftermath of an aviation disaster : a comparison of SilkAir, SIA and a foreign airline, Swissair

Public communication in the aftermath of an aviation disaster : a comparison of SilkAir, SIA and a foreign airline, Swissair

This research aims to determine whether SIA had improved in the communication aspect of crisis management over SilkAir after the air crashes and their weaknesses when compared to a foreign airline, Swissair.

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Bibliographic Details
Main Authors: Ang, Yee Ling, Tan, Yu Wei, Teng, Shu Hsia
Other Authors: Ooi, Diana
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Public relations::Crisis communication
Online Access:http://hdl.handle.net/10356/8644
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Institution: Nanyang Technological University
Description
Summary:This research aims to determine whether SIA had improved in the communication aspect of crisis management over SilkAir after the air crashes and their weaknesses when compared to a foreign airline, Swissair.

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