Public communication in the aftermath of an aviation disaster : a comparison of SilkAir, SIA and a foreign airline, Swissair

• Main Authors: Ang, Yee Ling, Tan, Yu Wei, Teng, Shu Hsia
• 其他作者: Ooi, Diana
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Public relations::Crisis communication
• 在線閱讀: http://hdl.handle.net/10356/8644

This research aims to determine whether SIA had improved in the communication aspect of crisis management over SilkAir after the air crashes and their weaknesses when compared to a foreign airline, Swissair.