Effects of product self-relatedness and ownership on word-of-mouth behaviour.

This study examines the effects of product self-relatedness (similarity between self-image and product image) and ownership on word-of-mouth (WOM) behaviour. The results of the study show that product self-relatedness affects the volume and valence of WOM while ownership is found to only affect the...

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Bibliographic Details
Main Authors:	Chia, Melvin Kian Siong., Seow, Calvin Ann Yuan., Liu, Meng Fai.
Other Authors:	Chung, Cindy Mann Yien
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8678
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8678
record_format	dspace
spelling	sg-ntu-dr.10356-86782023-05-19T07:23:14Z Effects of product self-relatedness and ownership on word-of-mouth behaviour. Chia, Melvin Kian Siong. Seow, Calvin Ann Yuan. Liu, Meng Fai. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines the effects of product self-relatedness (similarity between self-image and product image) and ownership on word-of-mouth (WOM) behaviour. The results of the study show that product self-relatedness affects the volume and valence of WOM while ownership is found to only affect the valence of WOM. 2008-09-24T07:23:50Z 2008-09-24T07:23:50Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8678 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chia, Melvin Kian Siong. Seow, Calvin Ann Yuan. Liu, Meng Fai. Effects of product self-relatedness and ownership on word-of-mouth behaviour.
description	This study examines the effects of product self-relatedness (similarity between self-image and product image) and ownership on word-of-mouth (WOM) behaviour. The results of the study show that product self-relatedness affects the volume and valence of WOM while ownership is found to only affect the valence of WOM.
author2	Chung, Cindy Mann Yien
author_facet	Chung, Cindy Mann Yien Chia, Melvin Kian Siong. Seow, Calvin Ann Yuan. Liu, Meng Fai.
format	Final Year Project
author	Chia, Melvin Kian Siong. Seow, Calvin Ann Yuan. Liu, Meng Fai.
author_sort	Chia, Melvin Kian Siong.
title	Effects of product self-relatedness and ownership on word-of-mouth behaviour.
title_short	Effects of product self-relatedness and ownership on word-of-mouth behaviour.
title_full	Effects of product self-relatedness and ownership on word-of-mouth behaviour.
title_fullStr	Effects of product self-relatedness and ownership on word-of-mouth behaviour.
title_full_unstemmed	Effects of product self-relatedness and ownership on word-of-mouth behaviour.
title_sort	effects of product self-relatedness and ownership on word-of-mouth behaviour.
publishDate	2008
url	http://hdl.handle.net/10356/8678
_version_	1772827064843370496

Effects of product self-relatedness and ownership on word-of-mouth behaviour.

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