Service quality of retailing in Singapore : a case study of Far East Plaza.

Service quality of retailing in Singapore : a case study of Far East Plaza.

This study is aimed at understanding more on consumers’ perceptions of the attributes of good service quality and how adequately are these attributes met, using the Retail Service Quality Scale (RSQS). In addition the study also made a comparison of the level of service quality across the retailing...

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Bibliographic Details
Main Authors: Teo, Cindy Seok Ping., Wun, Candice Yi Tien.
Other Authors: Xia, Yang
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Customer services
Online Access:http://hdl.handle.net/10356/8724
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8724
record_format dspace
spelling sg-ntu-dr.10356-87242023-05-19T05:44:57Z Service quality of retailing in Singapore : a case study of Far East Plaza. Teo, Cindy Seok Ping. Wun, Candice Yi Tien. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Customer services This study is aimed at understanding more on consumers’ perceptions of the attributes of good service quality and how adequately are these attributes met, using the Retail Service Quality Scale (RSQS). In addition the study also made a comparison of the level of service quality across the retailing sector at different levels (‘branded’ vs ‘generic’ brands), on the purpose of finding out the factors that attracts a consumer to a shop to make a purchase. 2008-09-24T07:24:19Z 2008-09-24T07:24:19Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8724 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Customer services
spellingShingle DRNTU::Business::Marketing::Customer services
Teo, Cindy Seok Ping.
Wun, Candice Yi Tien.
Service quality of retailing in Singapore : a case study of Far East Plaza.
description This study is aimed at understanding more on consumers’ perceptions of the attributes of good service quality and how adequately are these attributes met, using the Retail Service Quality Scale (RSQS). In addition the study also made a comparison of the level of service quality across the retailing sector at different levels (‘branded’ vs ‘generic’ brands), on the purpose of finding out the factors that attracts a consumer to a shop to make a purchase.
author2 Xia, Yang
author_facet Xia, Yang
Teo, Cindy Seok Ping.
Wun, Candice Yi Tien.
format Final Year Project
author Teo, Cindy Seok Ping.
Wun, Candice Yi Tien.
author_sort Teo, Cindy Seok Ping.
title Service quality of retailing in Singapore : a case study of Far East Plaza.
title_short Service quality of retailing in Singapore : a case study of Far East Plaza.
title_full Service quality of retailing in Singapore : a case study of Far East Plaza.
title_fullStr Service quality of retailing in Singapore : a case study of Far East Plaza.
title_full_unstemmed Service quality of retailing in Singapore : a case study of Far East Plaza.
title_sort service quality of retailing in singapore : a case study of far east plaza.
publishDate 2008
url http://hdl.handle.net/10356/8724
_version_ 1770565152510312448

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