Service quality of retailing in Singapore : a case study of Far East Plaza.

• Main Authors: Teo, Cindy Seok Ping., Wun, Candice Yi Tien.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/8724
• Institution: Nanyang Technological University

This study is aimed at understanding more on consumers’ perceptions of the attributes of good service quality and how adequately are these attributes met, using the Retail Service Quality Scale (RSQS). In addition the study also made a comparison of the level of service quality across the retailing...