Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.

A cross-cultural content analysis of advertisements revealed significant differences between advertisements from Character-based cultures and Alphabet-based cultures. The former had a higher area of words than the latter, and vice-versa for graphics. Character-based cultures had a higher need for co...

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Bibliographic Details
Main Authors:	Hong, Siu Ming., Huang, Ying., Teo, Yee Ann.
Other Authors:	Simmons, Lee Chadwick
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8836
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8836
record_format	dspace
spelling	sg-ntu-dr.10356-88362023-05-19T05:41:38Z Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures. Hong, Siu Ming. Huang, Ying. Teo, Yee Ann. Simmons, Lee Chadwick Nanyang Business School DRNTU::Business::Advertising A cross-cultural content analysis of advertisements revealed significant differences between advertisements from Character-based cultures and Alphabet-based cultures. The former had a higher area of words than the latter, and vice-versa for graphics. Character-based cultures had a higher need for cognition, higher contextual nature, and stronger fear of misleading others. 2008-09-24T07:25:33Z 2008-09-24T07:25:33Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8836 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Hong, Siu Ming. Huang, Ying. Teo, Yee Ann. Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
description	A cross-cultural content analysis of advertisements revealed significant differences between advertisements from Character-based cultures and Alphabet-based cultures. The former had a higher area of words than the latter, and vice-versa for graphics. Character-based cultures had a higher need for cognition, higher contextual nature, and stronger fear of misleading others.
author2	Simmons, Lee Chadwick
author_facet	Simmons, Lee Chadwick Hong, Siu Ming. Huang, Ying. Teo, Yee Ann.
format	Final Year Project
author	Hong, Siu Ming. Huang, Ying. Teo, Yee Ann.
author_sort	Hong, Siu Ming.
title	Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
title_short	Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
title_full	Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
title_fullStr	Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
title_full_unstemmed	Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
title_sort	cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.
publishDate	2008
url	http://hdl.handle.net/10356/8836
_version_	1770563820759023616

Cross-cultural content analysis of printed advertisements from character and alphabet-based cultures.

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