Effects of positions of brand names in print advertisements on the recall rates.

This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements.

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Bibliographic Details
Main Authors:	Mah, Yi Ling., Chua, Chelsey Geok Shan., Lim, Dana Jiahui.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/8853
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-8853
record_format	dspace
spelling	sg-ntu-dr.10356-88532023-05-19T03:30:07Z Effects of positions of brand names in print advertisements on the recall rates. Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui. Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements. 2008-09-24T07:26:01Z 2008-09-24T07:26:01Z 2003 2003 Final Year Project (FYP) http://hdl.handle.net/10356/8853 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui. Effects of positions of brand names in print advertisements on the recall rates.
description	This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui.
format	Final Year Project
author	Mah, Yi Ling. Chua, Chelsey Geok Shan. Lim, Dana Jiahui.
author_sort	Mah, Yi Ling.
title	Effects of positions of brand names in print advertisements on the recall rates.
title_short	Effects of positions of brand names in print advertisements on the recall rates.
title_full	Effects of positions of brand names in print advertisements on the recall rates.
title_fullStr	Effects of positions of brand names in print advertisements on the recall rates.
title_full_unstemmed	Effects of positions of brand names in print advertisements on the recall rates.
title_sort	effects of positions of brand names in print advertisements on the recall rates.
publishDate	2008
url	http://hdl.handle.net/10356/8853
_version_	1770566711294033920

Effects of positions of brand names in print advertisements on the recall rates.

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