Effects of positions of brand names in print advertisements on the recall rates.

• Main Authors: Mah, Yi Ling., Chua, Chelsey Geok Shan., Lim, Dana Jiahui.
• Other Authors: Lam, Shun Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising
• Online Access: http://hdl.handle.net/10356/8853
• Institution: Nanyang Technological University

This report aims to find out the positions of brand names that increase brand awareness among consumers. In other words, the positions that help increase the brand recall rates among consumers, expecially positions in motion advertisements.